Web Development and Design
We, at Empire Media, pride ourselves for specializing in all types of web development and web design with a focus on search engine optimization. We offer professional advice regarding the design of your website, irrelevant of the industry you’re in. Our team of web designers will customize your website to suit your business’s image and goals. Whether you’re looking to build a brand new website or just want to update you’re online presence we have a plethora of options to suit your web design needs.
Search Engine Optimization (also referred to as SEO)
Why has search engine optimization and search engine rankings (Google, Yahoo!, Bing) become such hot topics in recent years? The answer is simple, because having a website in this new digital age is only the first step to creating a solid online presence and increasing your bottom line. If your potential customers can’t find your website you might as well not even have one. At Empire Media we able to guarantee our clients top listings in the most popular searches. Many people will promise you those top spots for top dollar but they lack the expertise necessary to back up those promises. We have been in the search optimization business for numerous years, which has given us the insight and knowledge to actually get you the promised results. We have true experts working on our team in this dynamic medium. Let them be a part of your team too.
Social Media Optimization (also referred to as SMO)
Not just Facebook and Twitter, but rather the online influential process of using of a number of social media platforms and communities to generate publicity, promote your product, brand or event, or create a viral buzz. Social media optimization includes using networking sites (such as LinkedIn, etc.), social networking (Facebook, Twitter, etc.), RSS feeds, social news, bookmarking sites (Reddit, StumbleUpon, etc.), and even more importantly, video and blogging sites. SMO is similar to SEO in that the goal is to promote your brand and driving relevant traffic to a web site.
Online Reputation Management (also referred to as ORM)
A “local business” is no longer just that, local. From taxes being done respectably by one-man-operations to top-tier law companies; an online reputation can make or break even the most notable of businesses. ORM is the practice of monitoring the Internet for the reputation of a specific person, brand, business, or or domain name with the goal of limiting negative exposure, suppressing negative comments or mentions entirely, or pushing them lower on search engine results pages to decrease their overall visibility.
Also referred to as PPC or Cost Per Click (CPC) is a way to advertise online by paying an advertiser for each user who clicks on a specific link, banner, or other advertisement that results in the user being redirected to a specific website. The process includes bidding on the price per each click and is usually achieved through Google AdWords, Facebook Ads, Bing Ads, and others. Each keyword is not equal to another and therefore, must be reviewed and adjusted continuously.