Geographical advertising and local search engine optimization (better known as “SEO“) is localizing the market in which a website, product, or physical location (storefront) will be marketed. Below are some of the situations that localized search engine optimization should be utilized…
Whether business owners or marketers, there are instances where one would prefer to target a certain geographic segment to sell or to gain further awareness for ones products. Some traditional methods that has been widely used include advertising in a certain target location’s print media; for example a city’s newspaper, magazines and trade digests. Why is there a need to advertise in the target geographic market itself? It is to better reach out to the consumers at their various cultural dimensions. Marketing messages are most receptive when they are delivered at the level of the targeted market; whether in the language that the target market speaks or by visuals that the geographic segment can identify themselves with. An good example would be walking shoes near a park; as compared to a bad example such as advertising farming tools near Time Square or Wall Street (NYC).
The goal is that the products being advertised and the perceived values of these products or services would be better understood and associated. This leads to better response to advertisements.
Similar concepts apply when dealing with local search engine optimization campaign.
Localizing for Search Engine Optimization campaigns serve the same purpose but with greater impact. This is because your campaign is catered to a targeted audience who are already searching with search terms that are relevant to your products or services. We strongly believe that any marketing campaign be a conscientious and informed effort rather than such actions which places marketing budgets on the line in a risky gamble and over-spending with minimum return on investment (ROI).
To help with product and company marketing, specific cities can be targeted with search engine optimization. To create local search optimization campaigns, we employ various different techniques and variances in each local campaign to address characteristics of different locations, use of jargon, and variance in search keywords. For businesses that are only physically located in a specific State or City, their target market would only be in their state as they would be unable to service those that are in other cities miles away. Therefore, it would make perfect sense to create an SEO campaign that is tailored to those specific locations so that these visitors would not be readily converted into potential buyers.
Our local SEO services include search engine optimization, Google Places optimization, Google Maps optimization, as well as local websites that individuals in that specific area would visit.
Contact us today to see how Empire Media can assist your company’s growth.
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