Small Business Online Reputation Management
Why choose a small business over a larger corporation? Usually this is only because a small business is better at handling it’s customers and their needs. Therefore, online reviews and the general online reputation can literally make or break a business.
Did you know that Local searches are growing more than three times faster than other searches and nearly 97% of consumers now use online media when researching products or services in their local area.
Reviews are simply too important to ignore!
Bad reviews can cost a business to lose potential clients, current customers, or even worse, reputation in the community. This in turn can results in not only less revenue, but in some cases, completely closing the business. When a consumer learns that a product they like is made by a company they have a negative relationship with or see others being hurt by, it is very likely to have an adverse effect on their future purchases.
Sadly, when someone searches your name on Google or other search engine, they take the results at face value and judge you specifically on the information gathered, no matter it’s validity. Furthermore, a negative comment can linger and associate with your name or business for months or even years. This in turn equates to more visibility.
Negative, inaccurate, misleading and even worse, implying content that appears in your top search engine results makes a bad impression on those searching. Even though no one can completely delete that content (except the original poster or the website webmaster), we can make it effectively make it disappear.
We write your online biography and create dozens of blogs, web 2.0 pages, and other web properties about you or the incident in question. Then we secure their spot on the top three pages of Google, as over 90% of Internet users do not search beyond the second page on Google, Bing, Yahoo!, or other search engines. This means that information on the 3rd page is virtually unseen and the negative content is bumped from the top results. Therefore, you’ve accomplished your goal, to distract attention away from the offending webpages.
Don’t forget to claim your “Social Media Identity.” Why have others post on social media websites using your business name? Here are two sites that will make it easier to search the availability of social media usernames: