Your business is finally on the Internet… GREAT!
But who knows about it?
Better yet, how are your customers going to find it?
The initial questions are what is an Internet Press Release, where does it go, and how to properly write one?
A press release is a well written article or news report which is published by a business or person that is meant convey a newsworthy message. However, one must not overlook that a press release plays a crucial role in today’s Internet marketing.
A press release is a type of Internet marketing and advertising instrument that enhances website visibility throughout the Internet as well as produces extra traffic for the business. A well created press release is meant to target a specific audience and lead them back to the business website. When a press release is submitted, it is not only posted on the press release web site but also syndicated via associated internet sites as well. That means that not only are is the press release an excellent source of traffic, but it also creates many backlinks that will assist in search engine optimization. With the current strict search engine regulations (for example: Google Panda), many websites were penalized for their SEO efforts, however, Google, Bing, and Yahoo continue to praise the use of Internet Press Releases.
Proper Internet Press Releases even end up on Google News and Yahoo News that will almost instantaneously amount to more relevant traffic and better page rank.
The last hurdle is to actually properly write the press release. There are many factors that go into one and it should not be looked at as just a regular Internet article. Many press release organizations (such as the one below) offer details as to the exact language and style that should be used. If you aren’t sure of yourself, even after reading their materials, than Empire Media can assist. Our writers have numerous years of Internet content and press release creation. Don’t wait long, contact us today for assistance.