Businesses and websites are different in nature with diverse target audience. If it’s a local dealership, there is no point of targeting a global audience. The target should be focused and all energy should be pointed in the right direction. It has been observed that most of the companies are focusing to raise their rankings in Google even if they have a business in a specific geographic area. If your business is local and you will not be benefited with a visitor on your website that is out of the specific geographic area, it’s preferable to optimize your site in local search rankings otherwise it will be a waste of resources. Few of the tips which can be kept in mind when implementing local SEO techniques.
Every internet expert is aware of the importance of keyword analysis and research. While targeting the right keywords, it’s preferred to include the area of a business in your targeted keyword. If you are selling cars in Miami, Florida, include “Miami” in your keyword; like “New Cars Miami”. This will bring traffic of specific niche and it will be easier to come up on Google’s ranking because of less competition. It is advised to use location in Meta tags. Meta tags are important for search engines and help the website in increasing the visibility in localized searches. Including the keywords and location in the body increases the chances of improved search engine rankings. Also, Google Places should be used to submit your business.
Getting backlinks with the anchor text including location can be really helpful in optimizing your site. Find relevant places to get a backlink like commenting on a blog with the name like “New Cars Miami”. If the blog or forum will be do-follow, it will help significantly for your website rankings on search engines.
Submission of site in local search engines, and local directories is important too. If you are in China, coming on search results of Baidu will be more helpful than Google. In order to generate traffic, design local PPC campaigns. These will only target local clients. SEO efforts must be complemented with effective social media strategy. They have great potential to attract local customers for free. In case your company has different locations to target, it’s better to make different pages on your website for different locations.
Combination of these different techniques will help your websites increase its rankings in local searches. Targeting a local audience will bring the relevant local traffic to your site, especially if you are operating in a specific geographical area.